{"id":8922,"date":"2023-10-24T17:04:34","date_gmt":"2023-10-24T15:04:34","guid":{"rendered":"https:\/\/www.projectnekton.com\/verlichting\/retail\/"},"modified":"2025-02-25T12:19:20","modified_gmt":"2025-02-25T11:19:20","slug":"commerce-de-detail","status":"publish","type":"page","link":"https:\/\/www.projectnekton.com\/fr\/solutions\/commerce-de-detail\/","title":{"rendered":"Commerce de d\u00e9tail"},"content":{"rendered":"<p>Les environnements de vente au d\u00e9tail ont chang\u00e9, tout comme le r\u00f4le de la conception de l&#8217;\u00e9clairage. L&#8217;\u00e9clairage n&#8217;est plus seulement fonctionnel ou destin\u00e9 \u00e0 \u00e9clairer les marchandises ; <strong>il a \u00e9volu\u00e9 pour devenir un outil de marque et de marketing efficace<\/strong> qui contribue \u00e0 une exp\u00e9rience client optimale dans les magasins et les environnements de vente au d\u00e9tail.<\/p>\n<p>Sur ce march\u00e9 comp\u00e9titif, les d\u00e9taillants sont en concurrence non seulement entre eux, mais aussi avec l&#8217;internet. C&#8217;est dans les magasins que les consommateurs peuvent faire l&#8217;exp\u00e9rience physique d&#8217;une marque et s&#8217;y attacher sur le plan \u00e9motionnel. Un \u00e9clairage de magasin bien con\u00e7u peut susciter des \u00e9motions et manipuler le comportement des consommateurs. <strong>Il s&#8217;agit donc d&#8217;un outil tr\u00e8s influent, \u00e0 ne pas sous-estimer, dans le monde de la vente au d\u00e9tail.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les environnements de vente au d\u00e9tail ont chang\u00e9, tout comme le r\u00f4le de la conception de l&#8217;\u00e9clairage. L&#8217;\u00e9clairage n&#8217;est plus&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8923,"parent":11429,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"page-oplossing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8922","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.projectnekton.com\/fr\/wp-json\/wp\/v2\/pages\/8922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.projectnekton.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.projectnekton.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.projectnekton.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.projectnekton.com\/fr\/wp-json\/wp\/v2\/comments?post=8922"}],"version-history":[{"count":1,"href":"https:\/\/www.projectnekton.com\/fr\/wp-json\/wp\/v2\/pages\/8922\/revisions"}],"predecessor-version":[{"id":11665,"href":"https:\/\/www.projectnekton.com\/fr\/wp-json\/wp\/v2\/pages\/8922\/revisions\/11665"}],"up":[{"embeddable":true,"href":"https:\/\/www.projectnekton.com\/fr\/wp-json\/wp\/v2\/pages\/11429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.projectnekton.com\/fr\/wp-json\/wp\/v2\/media\/8923"}],"wp:attachment":[{"href":"https:\/\/www.projectnekton.com\/fr\/wp-json\/wp\/v2\/media?parent=8922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}